Alejandro Morales is the founder and COO of STOA Digital Solutions, a business systems consultancy helping small and mid-sized businesses reclaim time through smarter software and automation. With 9+ years of experience across the US, Spain, and Latin America, he’s helped companies stop drowning in manual work and start running like a well-oiled machine with the help of software.
Originally from Venezuela and shaped by years of building businesses across three continents, Alejandro brings a rare mix of international perspective and pragmatism to every engagement. He speaks fluent English and Spanish, gets by in Portuguese, and believes the best technology is the kind you barely notice because it just works.
When he’s not helping business owners get their systems together, he serves as Board President of XPX Triangle — a community of advisors who help business owners grow and exit on their own terms. He’s based in Chapel Hill, NC.